Startups and food industry giants alike are working to improve the taste, texture, and appearance of alternative proteins, or fake meat. If they can get it good enough there is a huge market out there. This week, Switched On speaks with Hugh Bromley, consumer insights analyst for BloombergNEF. He talks about the various options out there for alternative proteins, along with go-to-market strategies and potential barriers for producers.

This episode is based on a report titled Alternative Proteins: Fake It Till You Make It. BNEF clients can access this report on bnef.com or BNEF Mobile, or at BNEF<GO> on the Bloomberg Terminal.

Switched On is hosted this week by Mark Taylor and Dana Perkins.

Startups and food industry giants alike are working to improve the taste, texture, and appearance of alternative proteins, or fake meat. If they can get it good enough there is a huge market out there. This week, Switched On speaks with Hugh Bromley, consumer insights analyst for BloombergNEF. He talks about the various options out there for alternative proteins, along with go-to-market strategies and potential barriers for producers.This episode is based on a report titled <a href="https://www.bnef.com/insights/24863">Alternative Proteins: Fake It Till You Make It</a>. BNEF clients can access this report on <a href="https://cms.megaphone.fm/organizations/0bbaaaa6-027b-11e7-b684-3717adf9e9b8/podcasts/17d0d27e-92a8-11e9-9d5e-43538e740cb6/episodes/15acdd24-677f-11ea-9cd2-ffae81e64385/www.bnef.com">bnef.com</a> or <a href="https://about.bnef.com/mobile/">BNEF Mobile</a>, or at BNEF&lt;GO&gt; on the Bloomberg Terminal.Switched On is hosted this week by Mark Taylor and Dana Perkins.

The future of energy, transport, sustainability and more, as told by BNEF analysts. Each week, Dana Perkins and Tom Rowlands-Rees sit down with BloombergNEF (BNEF) analysts to uncover the key findings and stories behind their latest research.

The future of energy, transport, sustainability and more, as told by BNEF analysts. Each week, Dana Perkins and Tom Rowlands-Rees sit down with BloombergNEF (BNEF) analysts to uncover the key findings and stories behind their latest research.

The future of energy, transport, sustainability and more from Bloomberg analysts

Switched On

Fake Meat, Real Food

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/0d77e01f-14c7-451e-a54f-ae3c0008bddc/transcript

Advertisement