Startups and food industry giants alike are working to improve the taste, texture, and appearance of alternative proteins, or fake meat. If they can get it good enough there is a huge market out there. This week, Switched On speaks with Hugh Bromley, consumer insights analyst for BloombergNEF. He talks about the various options out there for alternative proteins, along with go-to-market strategies and potential barriers for producers.

This episode is based on a report titled Alternative Proteins: Fake It Till You Make It. BNEF clients can access this report on bnef.com or BNEF Mobile, or at BNEF<GO> on the Bloomberg Terminal.

Switched On is hosted this week by Mark Taylor and Dana Perkins.