Open the cupboard under your kitchen sink. Chances are you'll find a dozen or more cleaning products, each with a slightly different job and nearly every one carrying a warning about the chemicals inside.

Koh co-founder Adam Lindsay didn't set out to build a brand people would talk about. He set out to solve a problem in his own cleaning cupboard, and ended up building one of Australia's most trusted cleaning brands almost entirely on word of mouth.

In this episode, Kiarne sits down with Adam to talk about what it actually takes to earn that kind of trust, from a cold call to a university chemistry department, to farmers market stalls, to nearly two million households today. It's a conversation about taking on the giants of the cleaning aisle with a safe and sustainable product, and winning. 

You’ll hear and learn:
Why Adam called a university chemistry department before starting Koh, and what happened when he did
What convinced skeptical customers at farmers markets that Koh was the cleaner for their family
The real reason so many cleaning products still carry that "clean" smell
What it actually takes to get third-party eco-certification, and why Koh did it before selling a single product
Where Koh is headed next as it looks at reducing what gets shipped across the country

 

This episode is a must-listen for anyone who's ever stood in the cleaning aisle wondering which claims to trust, and any founder wondering whether doing things properly is worth the extra cost.

 

MENTIONS:
Koh
GECA (Good Environmental Choice Australia)
Sensitive Choice, National Asthma Council Australia

 

LINKS:

Learn more aboutSustainabilityTracker.com

Learn more aboutThe Sustainable Transformation Podcast

Follow The Sustainable Choice Group onLinkedIn,Instagram, andTikTok

Follow Nova Podcasts on Instagram for videos from the podcast and behind-the-scenes content – @novapodcastsofficial

 

CREDITS:

Host:Kiarne Treacy

Guest:Adam Lindsay

Guest Company: Koh

Find more great podcasts like this at novapodcasts.com.au

Nova Entertainment acknowledges the traditional custodians of the land on which we produced this podcast, the Wurundjeri People of the Kulin Nation.

See

Open the cupboard under your kitchen sink. Chances are you'll find a dozen or more cleaning products, each with a slightly different job and nearly every one carrying a warning about the chemicals inside.
Koh co-founder Adam Lindsay didn't set out to build a brand people would talk about. He set out to solve a problem in his own cleaning cupboard, and ended up building one of Australia's most trusted cleaning brands almost entirely on word of mouth.
In this episode, Kiarne sits down with Adam to talk about what it actually takes to earn that kind of trust, from a cold call to a university chemistry department, to farmers market stalls, to nearly two million households today. It's a conversation about taking on the giants of the cleaning aisle with a safe and sustainable product, and winning.&nbsp;
You&rsquo;ll hear and learn:
<ul>
<li>Why Adam called a university chemistry department before starting Koh, and what happened when he did</li>
<li>What convinced skeptical customers at farmers markets that Koh was the cleaner for their family</li>
<li>The real reason so many cleaning products still carry that "clean" smell</li>
<li>What it actually takes to get third-party eco-certification, and why Koh did it before selling a single product</li>
<li>Where Koh is headed next as it looks at reducing what gets shipped across the country</li>
</ul>
&nbsp;
This episode is a must-listen for anyone who's ever stood in the cleaning aisle wondering which claims to trust, and any founder wondering whether doing things properly is worth the extra cost.
&nbsp;
MENTIONS:
<ul>
<li><a href="https://koh.com/">Koh</a></li>
<li><a href="https://www.geca.eco/">GECA (Good Environmental Choice Australia)</a></li>
<li><a href="https://www.sensitivechoice.com/">Sensitive Choice, National Asthma Council Australia</a></li>
</ul>
&nbsp;
LINKS:
Learn more about<a href="https://www.sustainabilitytracker.com/about/"> </a><a href="https://www.sustainabilitytracker.com/about/">SustainabilityTracker.com</a>
Learn more about<a href="https://www.sustainabilitytracker.com/podcasts/"> </a><a href="https://www.sustainabilitytracker.com/podcasts/">The Sustainable Transformation Podcast</a>
Follow The Sustainable Choice Group on<a href="https://www.linkedin.com/company/sustainablechoice/"> </a><a href="https://www.linkedin.com/company/sustainablechoice/">LinkedIn</a>,<a href="https://www.instagram.com/sustainabilitytracker/"> </a><a href="https://www.instagram.com/sustainabilitytracker/">Instagram</a>, and<a href="https://www.tiktok.com/@sustainabilitytracker"> </a><a href="https://www.tiktok.com/@sustainabilitytracker">TikTok</a>
Follow Nova Podcasts on Instagram for videos from the podcast and behind-the-scenes content &ndash; @novapodcastsofficial
&nbsp;
CREDITS:
Host:<a href="https://www.linkedin.com/in/kiarne-treacy/"> </a><a href="https://www.linkedin.com/in/kiarne-treacy/">Kiarne Treacy</a>
Guest:<a href="https://www.linkedin.com/in/ravimandalika/"> </a><a href="https://www.linkedin.com/in/adamqlindsay/">Adam Lindsay</a>
Guest Company: <a href="https://www.linkedin.com/company/koh/posts/?feedView=all">Koh</a>
Find more great podcasts like this at novapodcasts.com.au
Nova Entertainment acknowledges the traditional custodians of the land on which we produced this podcast, the Wurundjeri People of the Kulin Nation.
See<a href="https://omnystudio.com/policies/listener"> </a>

In the Sustainable Transformation Podcast, we bring you honest conversations about the challenges and triumphs of sustainability transformations in business. Join us fortnightly as we unpack the ideas that drive change, decode the jargon and meet the visionary leaders reshaping their organisations for the better. 

In the Sustainable Transformation Podcast, we bring you honest conversations about the challenges and triumphs of sustainability transformations in business. Join us fortnightly as we unpack the ideas that drive change, decode the jargon and meet the visionary leaders reshaping their organisations for the better.

In the Sustainable Transformation Podcast, we bring you honest conversations about the challenges and triumphs of sustainability transformations in business.

Sustainable Transformation

How a Bondi dad is taking on the giants of the toxic cleaning aisle

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/5491a2bb-e009-4c52-88c8-b4b801864ef7/transcript