In this episode, Kiarne sits down with Marcel Sieira, Chief Operating Officer at GS1 Australia, for a fascinating conversation about the humble barcode. Yes, you read that right! They discuss how the barcodes we scan on everyday products might be the most powerful tool on earth for complete and precise tracking and traceability.
Learn about the global rollout of 2D barcodes—the first evolution of the linear barcode in 50 years.
Plus, get the latest on Digital Product Passports in the EU, what to expect in Australia, and key insights into the tracking and traceability regulations that product suppliers need to know for 2025 and beyond.
You won’t believe how much these two have in common!
As the founder of Sustainability Tracker, an app that uses GS1 data to help consumers make more informed purchasing decisions, Kiarne is more invested in the evolution of barcodes than you might think. And with Marcel’s deep passion for harnessing GS1’s power to drive efficiency and innovation in the supply chain, this conversation is a must-listen.
If you’re a supplier or seller of physical products—or if they’re part of your supply chain—you won’t want to miss this!
MENTIONS:
LINKS:
Learn more about SustainabilityTracker.com
Learn more about The Sustainable Transformation Podcast
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CREDITS:
Host: Kiarne Treacy
Guest: Marcel Sieira
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