EPISODE 112: Vanya Insull started VJ Cooks in 2016 with a Facebook page sharing videos of what she was cooking for her own family. Ten years later, it's a website with 800+ recipes, a meal planning app (CookPlan), three cookbooks (with a fourth on the way), and a social media following approaching a million people. 🍴

In this episode, Vanya takes us through the whole journey, from those first Facebook videos through to the systems, the team, and the decisions that turned a passion project into a genuine business.

We talk about:

🧾  The workflow and checklists that keep it all running

📅  Planning around the school term

📱  Content planning and social media - sooooo much insight!

🤝  Outsourcing early, even before you feel ready

🍰  Choosing collaboration over competition with other creators

Vanya is warm, funny and an open book. I got so much out of this episode and I know you will too.

 

EPISODE 112: Vanya Insull started <a href="https://vjcooks.com/">VJ Cooks</a> in 2016 with a Facebook page sharing videos of what she was cooking for her own family. Ten years later, it's a website with 800+ recipes, a meal planning app (<a href="https://cookplan-app.vjcooks.com/main">CookPlan</a>), three cookbooks (with a fourth on the way), and a social media following approaching a million people. 🍴
In this episode, Vanya takes us through the whole journey, from those first Facebook videos through to the systems, the team, and the decisions that turned a passion project into a genuine business.
We talk about:
🧾 &nbsp;The workflow and checklists that keep it all running
📅 &nbsp;Planning around the school term
📱 &nbsp;Content planning and social media - sooooo much insight!
🤝 &nbsp;Outsourcing early, even before you feel ready
🍰 &nbsp;Choosing collaboration over competition with other creators
Vanya is warm, funny and an open book. I got so much out of this episode and I know you will too.
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Super Creative is a leading New Zealand podcast exploring creativity and business through candid conversations with inspiring women.

Hosted by Catie Dawson, the show features founders, leaders and creative thinkers navigating entrepreneurship, strategy, growth and life behind the scenes. Each episode explores the realities of building work that is meaningful, profitable and sustainable.

With over 100 episodes across five years, Super Creative shines a light on the people shaping industries across design, food, fashion, publishing, marketing and beyond.

Whether you are building a business, growing a career or simply curious about how creative leaders think and operate, this podcast offers practical insight, thoughtful reflection and grounded business perspective.

Super Creative is a leading New Zealand podcast exploring creativity and business through candid conversations with inspiring women.
Hosted by Catie Dawson, the show features founders, leaders and creative thinkers navigating entrepreneurship, strategy, growth and life behind the scenes. Each episode explores the realities of building work that is meaningful, profitable and sustainable.
With over 100 episodes across five years, Super Creative shines a light on the people shaping industries across design, food, fashion, publishing, marketing and beyond.
Whether you are building a business, growing a career or simply curious about how creative leaders think and operate, this podcast offers practical insight, thoughtful reflection and grounded business perspective.

Conversations with inspiring women in business

Super Creative

Super Creative is a leading New Zealand podcast exploring creativity and business through candid conversations with inspiring women.

Hosted by Catie Dawson, the show features founders, leaders and creative thinkers navigating entrepreneurship, strategy, growth and life behind the scenes. Each episode explores the realities of building work that is meaningful, profitable and sustainable.

With over 100 episodes across five years, Super Creative shines a light on the people shaping industries across design, food, fashion, publishing, marketing and beyond.

Whether you are building a business, growing a career or simply curious about how creative leaders think and operate, this podcast offers practical insight, thoughtful reflection and grounded business perspective.

 

Super Creative is a leading New Zealand podcast exploring creativity and business through candid conversations with inspiring women.
Hosted by Catie Dawson, the show features founders, leaders and creative thinkers navigating entrepreneurship, strategy, growth and life behind the scenes. Each episode explores the realities of building work that is meaningful, profitable and sustainable.
With over 100 episodes across five years, Super Creative shines a light on the people shaping industries across design, food, fashion, publishing, marketing and beyond.
Whether you are building a business, growing a career or simply curious about how creative leaders think and operate, this podcast offers practical insight, thoughtful reflection and grounded business perspective.
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