Today on the podcast, I speak with Sarah Meikle, founder of All India Permit Tours, a specialist travel business creating small group tours and tailor-made holidays to India.

After a long career in tourism and marketing, including 15 years with Wellington on a Plate, Sarah decided it was time for something new. With a long-standing love of India, she took the leap and turned that passion into a business of her own.

In this episode, we talk about:

✈️ Turning a lifelong passion into a viable business
💡 Knowing when it’s time for a new chapter in your career
📣 Finding customers and building trust and credibility
📱 Marketing a business when you’re the person behind everything
🙌 Going from a senior role to doing it all yourself

Sarah is a great example of someone who has taken her experience, backed herself and built a business around something she genuinely loves. And you can hear just how much she loves what she does.

Whether you’re thinking about turning a passion into a business or navigating your own next chapter, there’s plenty to take away from this conversation.

Sarah is currently in India, so it’s the perfect time to follow along at @allindiapermittours. And if India has been on your travel wish list, this episode might just be the nudge you need to start planning that trip! 

Today on the podcast, I speak with Sarah Meikle, founder of <a href="https://www.allindiapermittours.co.nz/">All India Permit Tours</a>, a specialist travel business creating small group tours and tailor-made holidays to India.
After a long career in tourism and marketing, including 15 years with Wellington on a Plate, Sarah decided it was time for something new. With a long-standing love of India, she took the leap and turned that passion into a business of her own.
In this episode, we talk about:
✈️ Turning a lifelong passion into a viable business 💡 Knowing when it&rsquo;s time for a new chapter in your career 📣 Finding customers and building trust and credibility 📱 Marketing a business when you&rsquo;re the person behind everything 🙌 Going from a senior role to doing it all yourself
Sarah is a great example of someone who has taken her experience, backed herself and built a business around something she genuinely loves. And you can hear just how much she loves what she does.
Whether you&rsquo;re thinking about turning a passion into a business or navigating your own next chapter, there&rsquo;s plenty to take away from this conversation.
Sarah is currently in India, so it&rsquo;s the perfect time to follow along at <a href="https://www.instagram.com/allindiapermittours/">@allindiapermittours</a>. And if India has been on your travel wish list, this episode might just be the nudge you need to start planning that trip!&nbsp;

Super Creative is a leading New Zealand podcast exploring creativity and business through candid conversations with inspiring women.

Hosted by Catie Dawson, the show features founders, leaders and creative thinkers navigating entrepreneurship, strategy, growth and life behind the scenes. Each episode explores the realities of building work that is meaningful, profitable and sustainable.

With over 100 episodes across five years, Super Creative shines a light on the people shaping industries across design, food, fashion, publishing, marketing and beyond.

Whether you are building a business, growing a career or simply curious about how creative leaders think and operate, this podcast offers practical insight, thoughtful reflection and grounded business perspective.

Super Creative is a leading New Zealand podcast exploring creativity and business through candid conversations with inspiring women.
Hosted by Catie Dawson, the show features founders, leaders and creative thinkers navigating entrepreneurship, strategy, growth and life behind the scenes. Each episode explores the realities of building work that is meaningful, profitable and sustainable.
With over 100 episodes across five years, Super Creative shines a light on the people shaping industries across design, food, fashion, publishing, marketing and beyond.
Whether you are building a business, growing a career or simply curious about how creative leaders think and operate, this podcast offers practical insight, thoughtful reflection and grounded business perspective.

Conversations with inspiring women in business

Super Creative

Super Creative is a leading New Zealand podcast exploring creativity and business through candid conversations with inspiring women.

Hosted by Catie Dawson, the show features founders, leaders and creative thinkers navigating entrepreneurship, strategy, growth and life behind the scenes. Each episode explores the realities of building work that is meaningful, profitable and sustainable.

With over 100 episodes across five years, Super Creative shines a light on the people shaping industries across design, food, fashion, publishing, marketing and beyond.

Whether you are building a business, growing a career or simply curious about how creative leaders think and operate, this podcast offers practical insight, thoughtful reflection and grounded business perspective.

 

Super Creative is a leading New Zealand podcast exploring creativity and business through candid conversations with inspiring women.
Hosted by Catie Dawson, the show features founders, leaders and creative thinkers navigating entrepreneurship, strategy, growth and life behind the scenes. Each episode explores the realities of building work that is meaningful, profitable and sustainable.
With over 100 episodes across five years, Super Creative shines a light on the people shaping industries across design, food, fashion, publishing, marketing and beyond.
Whether you are building a business, growing a career or simply curious about how creative leaders think and operate, this podcast offers practical insight, thoughtful reflection and grounded business perspective.
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