Victoria Bitter has launched a new 3.5% low-carb version of its iconic beer to appeal to health-conscious drinkers and regain market share in the competitive beer market. The mid-strength variant joins the growing trend of lighter beer options, with consumers increasingly choosing lower-alcohol alternatives when driving or attending other activities. The release represents VB's attempt to modernise its product line whilst maintaining its position as one of Australia's most recognisable beer brands.

From Channel 7's popular breakfast show with Natali Barr and Matt Shirvington, Sunrise brings you the show's latest news, entertainment and human-interest stories.

From Channel 7's popular breakfast show with Natali Barr and Matt Shirvington, Sunrise brings you the show's latest news, entertainment and human-interest stories.

Top stories and interviews from Australia's #1 breakfast show

Sunrise

From Channel 7's popular breakfast show with Natali Barr and Matt Shirvington, Sunrise brings you the show's latest news, entertainment and human-interest stories.

Victoria Bitter launches low-carb beer

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/83f79c79-f10b-4679-93e6-b3fd01585feb/transcript