Non-alcoholic beverage sales have surged by almost 20% in the last year, with more Australians choosing to reduce or eliminate alcohol consumption, particularly among younger generations. This shift is driven by health consciousness, increased participation in fitness activities like park runs and marathons, and cost of living pressures, with drinks at venues reaching as high as $19.75 for a pint. New Year's Eve 2025 reflects this broader trend, with many Australians opting for earlier, more sober celebrations.

From Channel 7's popular breakfast show with Natali Barr and Matt Shirvington, Sunrise brings you the show's latest news, entertainment and human-interest stories.

From Channel 7's popular breakfast show with Natali Barr and Matt Shirvington, Sunrise brings you the show's latest news, entertainment and human-interest stories.

Top stories and interviews from Australia's #1 breakfast show

Sunrise

From Channel 7's popular breakfast show with Natali Barr and Matt Shirvington, Sunrise brings you the show's latest news, entertainment and human-interest stories.

The sober shift reshaping Australian celebrations and other hot topcis

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/417e59bd-008d-4f81-9d6b-b3c3014c246c/transcript

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