Morning coffee raves are emerging as a popular alcohol-free alternative to traditional nightclub culture in Australia, with events attracting up to 1,800 people to sunrise dance sessions. Farmers Union is sponsoring these early morning gatherings at venues like Cali Beach Club on the Gold Coast, where attendees enjoy coffee, Greek yoghurt and live DJ sets in the sunshine. The events cater to Australians seeking social experiences without alcohol, positioning themselves as an alternative to activities like run clubs.