Bondi businesses continue to struggle with reduced foot traffic and low sentiment two months after a terror attack in the area. Local business owners, including Speedo's cafe owner Matthew Dan, report a noticeable decline in customers and are appealing for people to return to the iconic beach destination. The New South Wales government has launched a 'Back to Bondi' initiative, an online tourism platform providing extra support and funding to help restore the area's vibrancy and attract tourists back to the famous beach.