Fewer Australians plan to purchase Valentine's Day gifts in 2025, with 800,000 more people opting out compared to previous years, though overall spending is projected to reach $550 million. The shift reflects a trend towards more mindful spending, with couples prioritising savings for travel and home deposits over traditional romantic gifts. Men are expected to spend an average of $171 compared to women's $123, with flowers, chocolates and jewellery remaining the most popular gift choices.