It seems as though every week we're hearing about a new photo or video that's gone viral. Do you ever wonder why? Brendan Kane, author and CEO and founder of digital strategy company Hook Point, dives deep into the science behind virality. Citing his experience working with celebrities like Taylor Swift and Rihanna, Brendan tells Tristan how to create content people love, the biggest factors that play into virality, and what approaches to avoid when posting online.

<p>It seems as though every week we're hearing about a new photo or video that's gone viral. Do you ever wonder why? Brendan Kane, author and CEO and founder of digital strategy company Hook Point, dives deep into the science behind virality. Citing his experience working with celebrities like Taylor Swift and Rihanna, Brendan tells Tristan how to create content people love, the biggest factors that play into virality, and what approaches to avoid when posting online.</p>

We are the podcast network for SUCCESS Magazine. Our lineup of shows aims to feed those hungry to learn about maximizing their skills and their impact. Through a variety of different angles and lenses, we explore the tricks, lessons and experiences that will allow our audience to have the kind of continuous learning we all know is required to achieve great things.

<p>We are the podcast network for SUCCESS Magazine. Our lineup of shows aims to feed those hungry to learn about maximizing their skills and their impact. Through a variety of different angles and lenses, we explore the tricks, lessons and experiences that will allow our audience to have the kind of continuous learning we all know is required to achieve great things.</p>

Advertisement