You may not have heard the name 'Sam Benton' much before now, but some of the biggest companies in the WORLD hang off his every word when it comes to sales & marketing!

Raised in Sydney, he now resides in London & occasionally the USA as and when another huge brand asks him to go fix their sales challenges. How? Well Sam is one of the best examples I've found when it comes to following what your gut instinct is telling you to do, giving him all the drive in the world to consume knowledge through both obsession and observation.

Now partnering with the incredible Rory Sutherland (VP of Ogilvy), Sam has offered this elite level of awareness to the world via the MAD//Masters online programme, but when you chat to him one thing becomes immensly obvious....

His brilliant mind observes things in the most uncomplicated way, and as a result he articulates his observations in a way that ANYONE could understand.