Innovative products can change our lives. We spoke to four brands (Evelyn & Bobbie, Crave, For Them and CuteCircuit) whose patented products grant us permission to choose ourselves - and not settle for products that don’t. But applying for a patent takes time and money - precious resources for emerging brands. In this Reflections episode, we take what we learned from these guests and form our own opinion. Are patents worth it? Is there a better way for brands to protect their IP? Join us.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

See omnystudio.com/listener for privacy information.

Innovative products can change our lives. We spoke to four brands (Evelyn &amp; Bobbie, Crave, For Them and CuteCircuit) whose patented products grant us permission to choose ourselves - and not settle for products that don&rsquo;t. But applying for a patent takes time and money - precious resources for emerging brands. In this Reflections episode, we take what we learned from these guests and form our own opinion. Are patents worth it? Is there a better way for brands to protect their IP? Join us. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup See&nbsp;<a href="http://omnystudio.com/listener" data-saferedirecturl="https://www.google.com/url?q=http://omnystudio.com/listener&amp;source=gmail&amp;ust=1741115663952000&amp;usg=AOvVaw279Wb_KDEd7nd0tmg566HD">omnystudio.com/listener</a>&nbsp;for privacy information.

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

Meet the brands using style to preserve culture, serve community, honor identity &ndash; and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

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