CuteCircuit was the first fashion company to create smart textile-based garments that create an emotional experience for their wearer. Like their Hug Shirt™ that can send people a hug, or The SoundShirt™ that allows deaf and hearing audiences to experience music and sports more intimately through transmitting sound into touch. Meet Francesca Rosella and learn how she brought these inventions to life and hear why she thinks it’s as important to trademark as it is to patent.  

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

CuteCircuit was the first fashion company to create smart textile-based garments that create an emotional experience for their wearer. Like their Hug Shirt&trade; that can send people a hug, or The SoundShirt&trade; that allows deaf and hearing audiences to experience music and sports more intimately through transmitting sound into touch. Meet Francesca Rosella and learn how she brought these inventions to life and hear why she thinks it&rsquo;s as important to trademark as it is to patent. &nbsp; Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

Meet the brands using style to preserve culture, serve community, honor identity &ndash; and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

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