Chicago is the third largest city in the US but had its first ever fashion week this year. Brands like Sheila Rashid are putting it on the map by representing Chicago style with collections referential to blue-collar work through their own local fashion dialect (hello monochrome fits). Being so representative of a place while appealing to a global audience AND landing on the highest of profiled celebrities like Zendaya, Chance the Rapper and Lena Waithe is no easy feat. Learn how Sheila gets it done while leaning into her superpowers of storytelling, signature pieces and relationships with stylists (ahem, Law Roach). 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

Chicago is the third largest city in the US but had its first ever fashion week this year. Brands like Sheila Rashid are putting it on the map by representing Chicago style with collections referential to blue-collar work through their own local fashion dialect (hello monochrome fits). Being so representative of a place while appealing to a global audience AND landing on the highest of profiled celebrities like Zendaya, Chance the Rapper and Lena Waithe is no easy feat. Learn how Sheila gets it done while leaning into her superpowers of storytelling, signature pieces and relationships with stylists (ahem, Law Roach).&nbsp;
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

Meet the brands using style to preserve culture, serve community, honor identity &ndash; and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.