The story of how strawberries went from small forage item to one of the world’s most popular fruits – though they're technically not a true fruit – involves lots of crossbreeding experimentation, as you might expect, but also a bit of spy craft.
Research:

Behind the Scenes Minis: Piece of Work
17:48

E. Virgil Neal: Hypnotist, Fraudster, Tycoon, Part 2
41:22

E. Virgil Neal: Hypnotist, Fraudster, Tycoon - Part 1
35:28