In 1935, miner Alexei Stakhanov became a hero of labor in the Soviet Union, and the Stakhanovite movement began. But what was touted as an organic step forward to greater productivity by Stalin was truly a carefully planned PR effort.
Research:

Behind the Scenes Minis: Piece of Work
17:48

E. Virgil Neal: Hypnotist, Fraudster, Tycoon, Part 2
41:22

E. Virgil Neal: Hypnotist, Fraudster, Tycoon - Part 1
35:28