In 1935, miner Alexei Stakhanov became a hero of labor in the Soviet Union, and the Stakhanovite movement began. But what was touted as an organic step forward to greater productivity by Stalin was truly a carefully planned PR effort.
Research:

Robert Moses and the Shaping of New York, Part 1
41:59

SYMHC Classics: Eradication of Smallpox
43:25

Behind the Scenes Minis: Progressive Medicine
22:11