In 1935, miner Alexei Stakhanov became a hero of labor in the Soviet Union, and the Stakhanovite movement began. But what was touted as an organic step forward to greater productivity by Stalin was truly a carefully planned PR effort.
Research:

John Graunt
36:39

SYMHC Classics: Red Summer 1919
32:53

Behind the Scenes Minis: Greetings and Context
25:54