In 1935, miner Alexei Stakhanov became a hero of labor in the Soviet Union, and the Stakhanovite movement began. But what was touted as an organic step forward to greater productivity by Stalin was truly a carefully planned PR effort.
Research:

Behind the Scenes Minis: Alaska and Contraceptives
28:17

The IUD: A History
44:41

Elizabeth Peratrovich
43:42