In 1935, miner Alexei Stakhanov became a hero of labor in the Soviet Union, and the Stakhanovite movement began. But what was touted as an organic step forward to greater productivity by Stalin was truly a carefully planned PR effort.
Research:

Gustave Flaubert and the ‘Madame Bovary’ Trial
45:15

Elizabeth Bisland, Beyond the Trip Around the World
42:54

SYMHC Classics: Marie Laurencin
32:46