In 1935, miner Alexei Stakhanov became a hero of labor in the Soviet Union, and the Stakhanovite movement began. But what was touted as an organic step forward to greater productivity by Stalin was truly a carefully planned PR effort.
Research:

SYMHC Classics: Swill Milk
39:22

Behind the Scenes Minis: Mary, Beulah, Baby Alive
33:26

Beulah Louise Henry
39:37