The origins of self-help writing are often traced back to ancient times. This episode talks through some early versions of it, the goal-setting advice of a founding father, and the beginnings of the modern self-help genre.
Research:

Behind the Scenes Minis: Piece of Work
17:48

E. Virgil Neal: Hypnotist, Fraudster, Tycoon, Part 2
41:22

E. Virgil Neal: Hypnotist, Fraudster, Tycoon - Part 1
35:28