Horace Fletcher is best known for starting a food fad in that came to be known as Fletcherism. This early 20th century fad involved, in part, chewing your food A LOT.
Research:

Behind the Scenes Minis: Piece of Work
17:48

E. Virgil Neal: Hypnotist, Fraudster, Tycoon, Part 2
41:22

E. Virgil Neal: Hypnotist, Fraudster, Tycoon - Part 1
35:28