Horace Fletcher is best known for starting a food fad in that came to be known as Fletcherism. This early 20th century fad involved, in part, chewing your food A LOT.
Research:

SYMHC Classics: Swill Milk
39:22

Behind the Scenes Minis: Mary, Beulah, Baby Alive
33:26

Beulah Louise Henry
39:37