When Madame Bovary was written in the 1850s, it fell under the accusing eye of the French government for its perceived immorality. Flaubert recognized that the trial would only stoke interest, and that it would set the tone for his career.
Research:

Behind the Scenes Minis: Self-talk Hoax
19:57

The Pompey Stone Hoax
35:25

Émile Coué and Autosuggestion
39:52