Before Clarence Birdseye, frozen food was perceived as being low-quality and kind of gross. But after spending time in extremely cold climates, Birdseye figured out that speed freezing was the key to retaining freshness.
Research:

Embroidery History Sampler, Part 2
34:22

Embroidery History Sampler, Part 1
36:00

SYMHC Classics: Paul Cuffe
30:49