Before Clarence Birdseye, frozen food was perceived as being low-quality and kind of gross. But after spending time in extremely cold climates, Birdseye figured out that speed freezing was the key to retaining freshness.
Research:

Elizabeth Bisland, Beyond the Trip Around the World
42:54

SYMHC Classics: Marie Laurencin
32:46

Behind the Scenes Minis: Censorship Cats
26:59