Before Clarence Birdseye, frozen food was perceived as being low-quality and kind of gross. But after spending time in extremely cold climates, Birdseye figured out that speed freezing was the key to retaining freshness.
Research:

Behind the Scenes Minis: Paddles and The British Museum
31:02

Ashurbanipal
37:29

Six Impossible Episodes: Back-to-Court
41:15