Before Clarence Birdseye, frozen food was perceived as being low-quality and kind of gross. But after spending time in extremely cold climates, Birdseye figured out that speed freezing was the key to retaining freshness.
Research:

Sara Weiss’s Journeys to the Planet Mars
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SYMHC Classics: Charles Colchester
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Behind the Scenes Minis: Lager, Ale, Emo Girl
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