Before Clarence Birdseye, frozen food was perceived as being low-quality and kind of gross. But after spending time in extremely cold climates, Birdseye figured out that speed freezing was the key to retaining freshness.
Research:

SYMHC Classics: Moms Mabley
33:10

Behind the Scenes Minis: Self-talk Hoax
19:57

The Pompey Stone Hoax
35:25