The Gods Must Be Counterintuitive

 

What’s the key to a lasting myth, a captivating religion or a sensational film pitch? Some cognitive scientists and anthropologists argue that the key is a minimally counterintuitive narrative: the right balance of the mundane with just a dash of the unreasonable and unexpected. Join Robert Lamb and Joe McCormick as they discuss the minimal counterintuitiveness effect. 

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Stuff To Blow Your Mind

Deep in the back of your mind, you’ve always had the feeling that there’s something strange about re… 

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