What makes a person "cool"? We don't mean physical temperature -- instead, we're asking about the swag, the aura, the almost indescribable vibe with a thousand names across time and culture. For most of human history, the concept of what we call "cool" has been a mystery -- perhaps, that is, until now. In tonight's episode, Ben, Matt and Noel explore the strange story of how science may have finally cracked the code on coolness. Could you use this knowledge to make yourself cooler? More importantly... is it cool to want to?

What makes a person "cool"? We don't mean physical temperature -- instead, we're asking about the swag, the aura, the almost indescribable vibe with a thousand names across time and culture. For most of human history, the concept of what we call "cool" has been a mystery -- perhaps, that is, until now. In tonight's episode, Ben, Matt and Noel explore the strange story of how science may have finally cracked the code on coolness. Could you use this knowledge to make yourself cooler? More importantly... is it cool to want to?

From UFOs to psychic powers and government cover-ups, history is riddled with unexplained events. You can turn back now or learn the Stuff They Don't Want You To Know ... an audio podcast from iHeartRadio.

From UFOs to psychic powers and government cover-ups, history is riddled with unexplained events. You can turn back now or learn the Stuff They Don't Want You To Know ... an audio podcast from iHeartRadio.

Stuff They Don't Want You To Know

From UFOs to psychic powers and government conspiracies, history is riddled with unexplained events. You can turn back now or learn the Stuff They Don't Want You To Know ... an audio podcast from iHeartRadio.

From UFOs to psychic powers and government conspiracies, history is riddled with unexplained events. You can turn back now or learn the Stuff They Don't Want You To Know ... an audio podcast from iHeartRadio.

The Conspiracy of "Cool"

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9e0bc73c-1a07-420c-8309-b33900225352/transcript