The global livestock industry employs millions of people in one way or another -- meat is a big business, and business is booming. In communities across the planet meat is often seen as a status symbol, a way to impress friends and announce one's own success -- but how much should meat actually cost? Critics argue every piece of meat, from a fast-food burger to high-end steak and everything in between, is actually riddled with hidden costs that will eventually be paid by everyone, whether or not they personally eat meat. Join Ben and Matt to learn more secrets of the livestock industry in the first chapter of this Classic series.