On today’s episode, Luminate’s Kaare Eriksen goes deep on how and why Hollywood is leveraging gaming platforms to promote movies. Nic Hill, co-founder and chief innovation officer at Sawhorse Productions, explains how studios are tapping into 360-degree marketing strategies to stoke fandom for key franchises, particularly PG-13 and family-friendly titles. 

<p>On today&rsquo;s episode, Luminate&rsquo;s Kaare Eriksen goes deep on how and why Hollywood is leveraging gaming platforms to promote movies. Nic Hill, co-founder and chief innovation officer at Sawhorse Productions, explains how studios are tapping into 360-degree marketing strategies to stoke fandom for key franchises, particularly PG-13 and family-friendly titles.&nbsp;</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

<p>Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.</p>

Variety's Strictly Business

Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f9ecaeb3-9737-4f38-a6de-b43d0046822c/transcript