On today’s episode, Luminate’s Kaare Eriksen goes deep on how and why Hollywood is leveraging gaming platforms to promote movies. Nic Hill, co-founder and chief innovation officer at Sawhorse Productions, explains how studios are tapping into 360-degree marketing strategies to stoke fandom for key franchises, particularly PG-13 and family-friendly titles. 

On today&rsquo;s episode, Luminate&rsquo;s Kaare Eriksen goes deep on how and why Hollywood is leveraging gaming platforms to promote movies. Nic Hill, co-founder and chief innovation officer at Sawhorse Productions, explains how studios are tapping into 360-degree marketing strategies to stoke fandom for key franchises, particularly PG-13 and family-friendly titles.&nbsp;

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f9ecaeb3-9737-4f38-a6de-b43d0046822c/transcript

On today’s episode, we look ahead at plans for Variety’s TV Week celebration with Variety’s Emily Longeretta. And we take a Vintage Variety look back at the momentous launch of television in the U.S. on the opening day of the New York World’s Fair in 1939, 87 years ago today.

On today&rsquo;s episode, we look ahead at plans for&nbsp;Variety&rsquo;s TV Week celebration with Variety&rsquo;s Emily Longeretta. And we take a Vintage Variety look back at <a href="https://variety.com/2026/tv/news/happy-anniversary-tv-launch-april-30-new-york-worlds-fair-1236733946/">the momentous launch of television in the U.S. on the opening day of the New York World&rsquo;s Fair </a>in 1939, 87 years ago today.

Daily Variety – Happy Anniversary, Television! Looking Ahead to Variety’s TV Week Events and Looking Back at the Medium's Launch at the 1939 New York World’s Fair

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7c39cb0f-7616-4171-9ac8-b43c010a112d/transcript

On today’s episode, in our Cover Story segment, Variety’s Chris Willman details his interview with country star Kacey Musgraves as she begins a new chapter of her life and her career. It’s a very revealing interview, just like Musgraves’ new album “Middle of Nowhere,” which bows May 1.

On today&rsquo;s episode, in our Cover Story segment, <a href="https://variety.com/2026/music/features/kacey-musgraves-middle-of-nowhere-country-masturbation-1236732175/">Variety&rsquo;s Chris Willman details his interview with country star Kacey Musgraves</a> as she begins a new chapter of her life and her career. It&rsquo;s a very revealing interview, just like Musgraves&rsquo; new album &ldquo;Middle of Nowhere,&rdquo; which bows May 1.

Daily Variety -- Cover Story: Kacey Musgraves Embraces Her Silly Side With 'Middle of Nowhere' Album and Tour

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9380d22b-9dfa-4bda-bb3d-b43b0115b711/transcript

On today’s episode, writer-producer Aaron Tracy discusses his hugely popular Imagine/iHeart Media podcast “The Secret World of Roald Dahl.” The author of “Charlie and the Chocolate Factory,” “James and the Giant Peach,” “Matilda,” “The BFG” and many more classics lived a wild life that Tracy unpacks in his 10-part series.

On today&rsquo;s episode, writer-producer Aaron Tracy discusses his hugely popular <a href="https://www.iheartmedia.com/press/iheartpodcasts-and-imagine-entertainment-launch-secret-world-roald-dahl-dark-twisty-new">Imagine/iHeart Media podcast &ldquo;The Secret World of Roald Dahl.&rdquo; </a>The author of &ldquo;Charlie and the Chocolate Factory,&rdquo; &ldquo;James and the Giant Peach,&rdquo; &ldquo;Matilda,&rdquo; &ldquo;The BFG&rdquo; and many more classics lived a wild life that Tracy unpacks in his 10-part series.

Daily Variety – Aaron Tracy Explores the Life of the Author Who Excited Children’s Imaginations in ‘The Secret World of Roald Dahl’ 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/cd07b5d6-4132-4a01-ae1c-b43a012e4ae5/transcript

Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies

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