K-pop can’t be denied. That was abundantly clear in downtown Los Angeles in August as thousands of die-hard fans gathered for KCON 2022, a celebration of K-pop and other aspects of South Korean pop culture. On the-ground-conversations with KCON attendees offer insights into how this niche fandom has grown around the world. The conversations also demonstrate how the fundamentals of K-pop and the emphasis on direct fan interaction reflect larger trends in media and entertainment. 

<p>K-pop can’t be denied. That was abundantly clear in downtown Los Angeles in August as thousands of die-hard fans gathered for KCON 2022, a celebration of K-pop and other aspects of South Korean pop culture. On the-ground-conversations with KCON attendees offer insights into how this niche fandom has grown around the world. The conversations also demonstrate how the fundamentals of K-pop and the emphasis on direct fan interaction reflect larger trends in media and entertainment. </p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Voices of KCON: How K-pop Fans are Fueling the Business of Fandom

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/000be684-5f91-44ec-a51b-aefb001a13db/transcript

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