The CMO of content ratings firm details how VideoAmp leverages first-party data to measure audiences across platforms. She explans how it has partnered with multiple media giants — including the NFL — to provide what it says is a more accurate picture of cross-platform viewership.

<p>The CMO of content ratings firm details how VideoAmp leverages first-party data to measure audiences across platforms. She explans how it has partnered with multiple media giants &mdash; including the NFL &mdash; to provide what it says is a more accurate picture of cross-platform viewership.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

<p>Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.</p>

Variety's Strictly Business

VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/37998ae6-3e72-4747-89a6-b35d00df30d0/transcript

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