The CMO of content ratings firm details how VideoAmp leverages first-party data to measure audiences across platforms. She explans how it has partnered with multiple media giants — including the NFL — to provide what it says is a more accurate picture of cross-platform viewership.

The CMO of content ratings firm details how VideoAmp leverages first-party data to measure audiences across platforms. She explans how it has partnered with multiple media giants &mdash; including the NFL &mdash; to provide what it says is a more accurate picture of cross-platform viewership.

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/37998ae6-3e72-4747-89a6-b35d00df30d0/transcript

Creator Hannah Stocking and executives from Tubi, Smosh, Betches Media, RHEI and LV8 detail how digital natives hustle for clicks, likes and bucks. Recorded live on Jan. 8 at Variety's Business of Creators Summit held at the Consumer Electronics Show in Las Vegas.

Creator Hannah Stocking and executives from Tubi, Smosh, Betches Media, RHEI and LV8 detail how digital natives hustle for clicks, likes and bucks. Recorded live on Jan. 8 at <a href="https://variety.com/2026/digital/news/ces-business-of-creators-summit-2026-key-takeaways-1236627004/">Variety's Business of Creators Summit</a> held at the Consumer Electronics Show in Las Vegas.

Hannah Stocking and Creator Economy Leaders on How Digital Natives Hustle for Clicks, Likes and Bucks

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/cd13bd3f-1b26-457c-a410-b3d400fd26f9/transcript

On today’s episode, Variety’s Jem Aswad analyzes the prospects for BTS’ massive world tour plans and other big treks in music. And in advance of the Martin Luther King Jr. holiday, host Cynthia Littleton looks back at how King emerged as a media figure on the national stage, as covered by Variety.

On today&rsquo;s episode, Variety&rsquo;s Jem Aswad analyzes the prospects for <a href="https://variety.com/2026/music/news/bts-world-tour-dates-2026-27-1236630132/">BTS&rsquo; massive world tour plans and other big treks in music. </a>And in advance of the Martin Luther King Jr. holiday, host Cynthia Littleton looks back <a href="https://variety.com/gallery/martin-luther-king-jr-assassination-academy-awards-harry-belafonte/">at how King emerged as a media figure on the national stage</a>, as covered by Variety.

Daily Variety – BTS, Bruno Mars, Rush and the 2026 Outlook for Music Tours; How Martin Luther King Jr. Emerged as a National Media Figure 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ea55b5ea-cfe9-4293-91ba-b3d3013a8d7f/transcript

On today’s episode, Variety’s Gene Maddaus breaks down the issues and the schedule for Hollywood union contract negotiations that are set to begin Feb. 9 when SAG-AFTRA sits down with the Alliance of Motion Picture and Television Producers. AI, health care benefits and streaming residuals will surely be on the agenda.

On today&rsquo;s episode, Variety&rsquo;s Gene Maddaus breaks down the issues and the schedule for <a href="https://variety.com/2026/film/news/hollywood-unions-bargaining-dates-1236626773/">Hollywood union contract negotiations that are set to begin Feb. 9 </a>when SAG-AFTRA sits down with the Alliance of Motion Picture and Television Producers. AI, health care benefits and streaming residuals will surely be on the agenda.

Daily Variety – AI, Health Care and Streaming Residuals: Hollywood Union Contract Negotiations Come into Focus

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f1de6daa-82f3-4803-bd1c-b3d201306e73/transcript

VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences

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