The CMO of content ratings firm details how VideoAmp leverages first-party data to measure audiences across platforms. She explans how it has partnered with multiple media giants — including the NFL — to provide what it says is a more accurate picture of cross-platform viewership.

Ted Sarandos Fights to Seal Warner Bros. Deal: Netflix Co-CEO on Battling ‘Misinformation,’ the Future of HBO Max and His ‘Blood Oath’ for Theatrical Exhibition
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Sheila Ducksworth on Year One of 'Beyond the Gates' Taking Root With Fans in Daytime TV
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Daily Variety – 'Kpop Demon Hunters' Unite: Stars and Singers Gather to Celebrate the Movie’s Success and Significance
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