Variety's Strictly BusinessVariety's Strictly Business

VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences

View descriptionShare
 

The CMO of content ratings firm details how VideoAmp leverages first-party data to measure audiences across platforms. She explans how it has partnered with multiple media giants — including the NFL — to provide what it says is a more accurate picture of cross-platform viewership.

 
  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

Variety's Strictly Business

Variety journalists and industry leaders converse about news and trends in media and entertainment.  
Social links
Follow podcast
Recent clips
Browse 618 clip(s)