Michael Moses and Dwight Caines reflect on how they rewrote the theatrical promotional playbook over the course of the global pandemic as the  first studio to bypass theaters, strike  the only deals with major exhibitors to shorten the theatrical window, and introduce a  new hybrid window.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Michael Moses and Dwight Caines reflect on how they rewrote the theatrical promotional playbook over the course of the global pandemic as the <a href="https://variety.com/vip/trolls-world-tour-marks-real-progress-for-premium-vod-but-its-just-the-beginning-1234591645/"> first studio to bypass theaters</a>, strike <a href="https://variety.com/2020/film/news/cinemark-universal-theatrical-window-shortened-pvod-1234833162/"> the only deals with major exhibitors</a> to shorten the theatrical window, and introduce a <a href="https://variety.com/vip/how-comcast-can-use-universal-pictures-to-pump-up-peacock-1234825634/"> new hybrid window</a>. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Michael Moses and Dwight Caines reflect on how they rewrote the theatrical promotional playbook over the course of the global pandemic as the , strike  to shorten the theatrical window, and introduce a .

Universal Pictures Marketing Chiefs Look Back on a Year of Bold Moves

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/69c79834-04cb-47d9-9e83-ae32001775d7/transcript