Variety's Strictly BusinessVariety's Strictly Business

TikTok’s Bryan Thoensen on Building the App’s Entertainment Future

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Bryan Thoensen, head of content partnerships at TikTok, talks about expanding the popular short-video app’s work with creators and entertainment companies — to capitalize on its recent momentum. TikTok now has 1 billion monthly active users, challenging the likes of YouTube, Instagram and Snapchat for viewing time with its personalized video feed.

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