As Congress debates the future of TikTok in the U.S., here's an encore episode of Variety's "Strictly Business" podcast from August 2023 that examines how the social media platform has become essential for promoting movies and TV shows.

<p>As Congress debates the future of TikTok in the U.S., here's an encore episode of Variety's "Strictly Business" podcast from August 2023 that examines how the social media platform has become essential for promoting movies and TV shows.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

TikTok Execs Reveal How Films & TV Shows Go Viral

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/3c4a97be-fd91-41fc-a330-b1390051cb6f/transcript

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