When Variety Intelligence Platform (VIP+) teamed up with UTA IQ, the research, analytics and insights division of the UTA talent agency to conduct a consumer survey in August to understand the market forces driving the explosion in the live-music industry, they learned a lot more was at play than just the success of Taylor Swift and Beyonce. UTA IQ global head Joe Kessler and VIP+ analyst Heidi Chung discuss their groundbreaking study, which can be found at Variety.com/livemusic.

<p>When Variety Intelligence Platform (VIP+) teamed up with UTA IQ, the research, analytics and insights division of the UTA talent agency to conduct a consumer survey in August to understand the market forces driving the explosion in the live-music industry, they learned a lot more was at play than just the success of Taylor Swift and Beyonce. UTA IQ global head Joe Kessler and VIP+ analyst Heidi Chung discuss their groundbreaking study, which can be found at <a href="http://variety.com/livemusic">Variety.com/livemusic</a>.</p>

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Strictly Business

There's More to the 2023 Concert Business Boom Than Just Taylor Swift, Beyonce

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b5a9af38-160f-4c99-91d7-b09e014675a3/transcript

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