When Variety Intelligence Platform (VIP+) teamed up with UTA IQ, the research, analytics and insights division of the UTA talent agency to conduct a consumer survey in August to understand the market forces driving the explosion in the live-music industry, they learned a lot more was at play than just the success of Taylor Swift and Beyonce. UTA IQ global head Joe Kessler and VIP+ analyst Heidi Chung discuss their groundbreaking study, which can be found at Variety.com/livemusic.

Daily Variety -- Box Office Monday: 'GOAT' Unmoors 'Wuthering Heights' From No. 1; Revisiting Overlooked Black TV Gems
16:43

Ted Sarandos Fights to Seal Warner Bros. Deal: Netflix Co-CEO on Battling ‘Misinformation,’ the Future of HBO Max and His ‘Blood Oath’ for Theatrical Exhibition
33:18

Sheila Ducksworth on Year One of 'Beyond the Gates' Taking Root With Fans in Daytime TV
20:41