Variety's Strictly BusinessVariety's Strictly Business

The 'Watch Party' Trend Sweeping the Video World Amid Lockdown

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One key trend to emerge during the pandemic era is "watch parties," enabling socially distanced users to share a viewing experience. To explore this phenomenon, we spoke with Joe Braidwood, COO of Scener, which has differentiated itself from the many players in this space with an HBO partnership.

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