The SVP of the Ventura TV operating system for The Trade Desk lays out the digital ad giant’s vision for the forthcoming OS, the challenges facing the business and how TTD hopes to rewrite the rules for CTV.

<p>The SVP of the Ventura TV operating system for The Trade Desk lays out the digital ad giant&rsquo;s vision for the forthcoming OS, the challenges facing the business and how TTD hopes to rewrite the rules for CTV.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

<p>Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.</p>

Variety's Strictly Business

The Trade Desk’s Matthew Henick Talks Ventura, the OS Looking to Change the Smart TV Game

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/428f526f-0cb2-476e-842b-b3410028bf6d/transcript

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