Sean Atkins, a TV and digital veteran who is president of Jellysmack, explains how demand for the company’s talent development, marketing and content distribution services are signs that the creator economy is maturing. It’s a business rooted in media and content, but the moneymaking opportunities also transcend media. “The creator space will impact everything in the GDP,” Atkins predicts.

<p>Sean Atkins, a TV and digital veteran who is president of Jellysmack, explains how demand for the company’s talent development, marketing and content distribution services are signs that the creator economy is maturing. It’s a business rooted in media and content, but the moneymaking opportunities also transcend media. “The creator space will impact everything in the GDP,” Atkins predicts.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

<p>Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.</p>

Variety's Strictly Business

The Creator Economy Grows Up: How Jellysmack Helps Talent Gain Scale

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2cb24fdc-3073-472d-bbe0-b09100f31254/transcript

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