Amy Emmerich, chief content officer and president North America for Refinery29, details the digital lifestyle brand's focus on organic audience growth as it builds out an ambitious video and multiplatform strategy to reach its target audience of young women. "We've birthed a generation with technology where they are all creators the minute they get a phone in their hand," Emmerich says of the unique challenges of engaging the Refinery29 demo.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Amy Emmerich, chief content officer and president North America for Refinery29, details the digital lifestyle brand's focus on organic audience growth as it builds out an ambitious video and multiplatform strategy to reach its target audience of young women. "We've birthed a generation with technology where they are all creators the minute they get a phone in their hand," Emmerich says of the unique challenges of engaging the Refinery29 demo. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Amy Emmerich, chief content officer and president North America for Refinery29, details the digital lifestyle brand's focus on organic audience growth as it builds out an ambitious video and multiplatform strategy to reach its target audience of young...

"The Audience is the Boss of Me": How Refinery29 has evolved amid the digital downturn

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9a9ce4f0-94ba-4509-a34c-ae320022a526/transcript