Barstool Sports CEO Erika Ayers returns to Strictly Business to discuss a big month for her company, which is set to be wholly acquired this month by casino operator Penn Entertainment. She addresses her brand's foray into sports betting and the many different activations Barstool has going at Sunday's Super Bowl. 

<p>Barstool Sports CEO Erika Ayers returns to Strictly Business to discuss a big month for her company, which is set to be wholly acquired this month by casino operator Penn Entertainment. She addresses her brand's foray into sports betting and the many different activations Barstool has going at Sunday's Super Bowl. </p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Super Bowl Kicks Off Pivotal Time for Barstool Sports Head Coach Erika Ayers

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