Variety hosts a conversation during the Cannes Lions festival with Michelle McGuire, principle and chief commercial officer of Converge by Deloitte, and Ruba Borno, VP, global specialists and partners for Amazon’s AWS. The two discuss how their companies are harnessing AI tools and data analytics to guide sports marketing expenditures for blue-chip brands. The pair reflect on how their experiences working together underscore that even the biggest corporate players need partners to help drive the AI productivity revolution.

<p>Variety hosts a conversation during the Cannes Lions festival with Michelle McGuire, principle and chief commercial officer of Converge by Deloitte, and Ruba Borno, VP, global specialists and partners for Amazon&rsquo;s AWS. The two discuss how their companies are harnessing AI tools and data analytics to guide sports marketing expenditures for blue-chip brands. The pair reflect on how their experiences working together underscore that even the biggest corporate players need partners to help drive the AI productivity revolution.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

<p>Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.</p>

Variety's Strictly Business

Strictly Business Live From Cannes Lions: How Deloitte and AWS are Harnessing AI Tools

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2becdfea-7647-4d65-abd8-b305002f8f60/transcript

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