On a special Cannes Lions edition, top leaders from AWS, Deloitte and Sony Pictures Entertainment get into the details of how organizations can best use new technology and data tools for transformation. Executives need to get their "hands dirty" in order to harness the power of tech to streamline and address complex problems. That was one key takeaway from the Variety “Strictly Business” Podcast Live presented by AWS & Deloitte, held June 24 at Cannes Lions.