On a special Cannes Lions edition of "Strictly Business," Fox Entertainment CEO Rob Wade explains why the company is going all-in on the creator economy with the launch of the Fox Creator Studios division to partner with promising creators who are eager to grow. Josh Richards, one of the first wave of creators to align with Fox, explains the appeal of the effort to bridge old and new school in media.

<p>On a special Cannes Lions edition of "Strictly Business," Fox Entertainment CEO Rob Wade explains why the company is <a href="https://variety.com/2026/tv/news/fox-new-creator-slate-josh-richards-emelia-hartford-1236785002/">going all-in on the creator economy with the launch of the Fox Creator Studios division</a> to partner with promising creators who are eager to grow. Josh Richards, one of the first wave of creators to align with Fox, explains the appeal of the effort to bridge old and new school in media.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Variety journalists and industry leaders converse about news and trends in media and entertainment. "Daily Variety" episodes offer entertainment business headlines and news analysis, published Monday through Thursday. "Strictly Business" episodes, published on Friday, feature long-form interviews with the newsmakers, movers and shakers who drive the business of entertainment.

<p>Variety journalists and industry leaders converse about news and trends in media and entertainment. "Daily Variety" episodes offer entertainment business headlines and news analysis, published Monday through Thursday. "Strictly Business" episodes, published on Friday, feature long-form interviews with the newsmakers, movers and shakers who drive the business of entertainment.</p>

Variety's Strictly Business

Strictly Business Cannes Lions Edition: Fox's Rob Wade and Billy Parks Hope to Bring Scale to the Creator Economy

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8b4ca3be-5be3-4065-a16b-b4730115d0f3/transcript