How does a basketball legend team up with Sony to translate his brand into TV and film content? He turns to Jeron Smith, a veteran of Nike and the Obama-era White House, who explains how Curry is focusing on family, faith and sports as core themes to their strategy to crack the entertainment marketplace.

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How does a basketball legend team up with Sony to translate his brand into TV and film content? He turns to Jeron Smith, a veteran of Nike and the Obama-era White House, who explains how Curry is focusing on family, faith and sports as core themes to their strategy to crack the entertainment marketplace. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

How does a basketball legend team up with Sony to translate his brand into TV and film content? He turns to Jeron Smith, a veteran of Nike and the Obama-era White House, who explains how Curry is focusing on family, faith and sports as core themes to...

Stephen Curry's Right-Hand Man in Hollywood

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/17abc545-52b8-4f07-9cb7-ae3200274fcc/transcript

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