Variety's Strictly BusinessVariety's Strictly Business

Stephen Curry's Right-Hand Man in Hollywood

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How does a basketball legend team up with Sony to translate his brand into TV and film content? He turns to Jeron Smith, a veteran of Nike and the Obama-era White House, who explains how Curry is focusing on family, faith and sports as core themes to their strategy to crack the entertainment marketplace.

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Variety's Strictly Business

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