When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect on TV and film consumption. But as she shares in her latest study, the deeper she explored audience behavor, the more she saw that social video served as a potent discovery tool for the very programming to which it seemed to pose a competitive threat.

<p>When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect on TV and film consumption. But as she shares in her latest study, the deeper she explored audience behavor, the more she saw that social video served as a potent discovery tool for the very programming to which it seemed to pose a competitive threat.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

<p>Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.</p>

Variety's Strictly Business

Social Video Diverts Audience Time Away From TV, Films? This Study Suggests the Opposite

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/98fedd2b-4b1f-4a25-9cea-b2740025c8f9/transcript

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