Jim Shepherd, director of content and global creator partnerships at Snap, details his company's efforts to partner with NBCUniversal, advertisers and top influencers like Olivia Dunne and Kai Cenat on the ground in Paris to cover the Olympics with greater access than it ever has before. He also shares insights on Snapchat's place in the booming creator economy and how the platform distinguishes itself in a crowded social category. 

<p>Jim Shepherd, director of content and global creator partnerships at Snap, details his company's efforts to partner with NBCUniversal, advertisers and top influencers like Olivia Dunne and Kai Cenat on the ground in Paris to cover the Olympics with greater access than it ever has before. He also shares insights on Snapchat's place in the booming creator economy and how the platform distinguishes itself in a crowded social category. </p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Snapchat's Quest for Olympic Gold Relies on Creators

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