A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored. CEO Jerry Goehring explains how Saltbox TV customizes its product to meet the unique needs of a very big but underserved market. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored. CEO Jerry Goehring explains how Saltbox TV customizes its product to meet the unique needs of a very big but underserved market.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored. CEO Jerry Goehring explains how Saltbox TV customizes its product to meet the unique needs of a very big but underserved market.

Saltbox TV Isn't Your Father's Streaming Service. More Like Your Grandfather's

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4069a84e-0baf-48e2-8bff-ae320005cb78/transcript

As cryptocurrency markets rebound and slowly but surely become more mainstream, two experts discuss the potential for blockchain tech to be embraced by entertainment dealmakers as an antidote to the age-old problems of Hollywood accounting. Tarun Chitra, founder and CEO of research and advisory firm Gauntlet and co-host of “The Chopping Block” podcast, and Duke University professor Lee Reiners bring vastly different perspectives to this question. 

As cryptocurrency markets rebound and slowly but surely become more mainstream, two experts discuss the potential for blockchain tech to be embraced by entertainment dealmakers as an antidote to the age-old problems of Hollywood accounting. Tarun Chitra, founder and CEO of research and advisory firm Gauntlet and co-host of “The Chopping Block” podcast, and Duke University professor Lee Reiners bring vastly different perspectives to this question.

Is There a Hollywood Use Case for Crypto and Blockchain Tech?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ba410f20-8419-49d0-82c9-b15c003c049d/transcript

As its success with the "Scream" franchise can attest, Project X Entertainment knows its way around the horror genre. But now the indie production outfit is back in theaters with untested IP in the form of "Abigail." Nevertheless, Project X principal William Sherak is confident lightning will strike twice.

As its success with the "Scream" franchise can attest, Project X Entertainment knows its way around the horror genre. But now the indie production outfit is back in theaters with untested IP in the form of "Abigail." Nevertheless, Project X principal William Sherak is confident lightning will strike twice.

'Abigail' Horror Flick Puts Project X to the Test

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8fa7db37-191f-4b3b-b004-b15500550ae6/transcript

Think the market for adult-focused specialty films is dead? Peter Kujawski, chairman of Focus Features, explains why you’re wrong. As the film industry gathers in Las Vegas this week for CinemaCon, Kujawski talks about the state of moviemaking, exhibition, and walks through key lessons from the strike-challenged 2023 box office (takeaway No. 1 – originality sells). 

Think the market for adult-focused specialty films is dead? Peter Kujawski, chairman of Focus Features, explains why you’re wrong. As the film industry gathers in Las Vegas this week for CinemaCon, Kujawski talks about the state of moviemaking, exhibition, and walks through key lessons from the strike-challenged 2023 box office (takeaway No. 1 – originality sells).

Why the Movie Business is Poised for a New Golden Age of Filmmaking

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/06bd0149-00c1-46b5-b273-b14e002af8dc/transcript

Saltbox TV Isn't Your Father's Streaming Service. More Like Your Grandfather's

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