While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an exploration into taking the brand into scripted entertainment. 

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While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an exploration into taking the brand into scripted entertainment.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Variety journalists and industry leaders converse about news and trends in media and entertainment. "Daily Variety" episodes offer entertainment business headlines and news analysis, published Monday through Thursday. "Strictly Business" episodes, published on Friday, feature long-form interviews with the newsmakers, movers and shakers who drive the business of entertainment.

Variety journalists and industry leaders converse about news and trends in media and entertainment. "Daily Variety" episodes offer entertainment business headlines and news analysis, published Monday through Thursday. "Strictly Business" episodes, published on Friday, feature long-form interviews with the newsmakers, movers and shakers who drive the business of entertainment.

Variety's Strictly Business

While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an...

Red Bull Practically Invented Branded Entertainment. What's Next?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1e62fe40-b4a9-4ee3-adc8-ae320023ead7/transcript

On today’s episode, in our Cover Story segment,Variety’s Angelique Jackson details the time she spent with multihyphenate superstar Travis Scott, who comes off a record-setting music tour with a high-profile role in the movie of the moment, Christopher Nolan’s “The Odyssey.”

On today&rsquo;s episode, <a href="https://variety.com/2026/film/features/travis-scott-interview-the-odyssey-paramount-deal-1236817092/">in our Cover Story segment,</a> Variety&rsquo;s Angelique Jackson details the time she spent with <a href="https://www.youtube.com/watch?v=4bsy5nqToNc">multihyphenate superstar Travis Scott,</a> who comes off a record-setting music tour with a high-profile role in the movie of the moment, Christopher Nolan&rsquo;s &ldquo;The Odyssey.&rdquo;

Daily Variety -- Cover Story: Travis Scott Ascends to Culture Moguldom Through Music, Movies, Retail, Business and More

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9d7e1cce-b3a5-487c-a433-b49001394f45/transcript

On today's episode, country music superstar Reba McEntire discusses celebrating her golden anniversary in music with a series of EP releases that pair a newly recorded song with several vintage tunes. McEntire also weighs in on how she’s navigated a turbulent TV marketplace to get her NBC comedy “Happy’s Place” to a third season.

On today's episode, country music superstar <a href="https://variety.com/2025/music/news/reba-mcentire-happys-place-the-voice-power-of-women-1236379812/">Reba McEntire discusses celebrating her golden anniversary in music </a>with a series of EP releases that pair a newly recorded song with several vintage tunes. McEntire also weighs in on how she&rsquo;s navigated a turbulent TV marketplace to get her NBC comedy &ldquo;Happy&rsquo;s Place&rdquo; to a third season.

Daily Variety -- Reba McEntire Revels in 50 Years of Making Music and Season 3 of NBC’s ‘Happy’s Place’

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fa22a025-3de2-4a7f-9911-b48f014d18cf/transcript

On today’s episode, “Scary Movie” director Michael Tiddes explains how he came to be trusted with the revival of Shawn and Marlon Wayans’ beloved horror comedy franchise. And Tiddes details the extras in the extended director's cut that bowed today on PVOD platforms.

On today&rsquo;s episode, &ldquo;Scary Movie&rdquo; director Michael Tiddes explains how he came to be trusted with <a href="https://variety.com/2026/film/box-office/scary-movie-international-box-office-success-1236780992/">the revival of Shawn and Marlon Wayans&rsquo; beloved horror comedy franchise. </a>And Tiddes details the extras in the extended director's cut that bowed today on PVOD platforms.

Daily Variety -- 'Scary Movie' Gets a Second Wind in PVOD With Extended Director's Cut

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/217e1702-3436-41a4-b70f-b48e010b1bae/transcript

Red Bull Practically Invented Branded Entertainment. What's Next?

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