While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an exploration into taking the brand into scripted entertainment. 

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While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an exploration into taking the brand into scripted entertainment.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Variety journalists and industry leaders converse about news and trends in media and entertainment. "Daily Variety" episodes offer entertainment business headlines and news analysis, published Monday through Thursday. "Strictly Business" episodes, published on Friday, feature long-form interviews with the newsmakers, movers and shakers who drive the business of entertainment.

Variety journalists and industry leaders converse about news and trends in media and entertainment. "Daily Variety" episodes offer entertainment business headlines and news analysis, published Monday through Thursday. "Strictly Business" episodes, published on Friday, feature long-form interviews with the newsmakers, movers and shakers who drive the business of entertainment.

Variety's Strictly Business

While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an...

Red Bull Practically Invented Branded Entertainment. What's Next?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1e62fe40-b4a9-4ee3-adc8-ae320023ead7/transcript

On today’s episode, Variety’s Jennifer Maas explains how notable directors David Fincher and Zach Cregger helped shape Netflix’s ambitious new property “Unhinged,” which is a video game that plays like a TV series and your smartphone is the controller.

On today&rsquo;s episode, Variety&rsquo;s Jennifer Maas <a href="https://variety.com/2026/gaming/news/unhinged-netflix-video-game-ending-fincher-zach-cregger-1236799166/">explains how notable directors David Fincher and Zach Cregger helped shape Netflix&rsquo;s ambitious new property &ldquo;Unhinged,&rdquo;</a> which is a video game that plays like a TV series and your smartphone is the controller.

Daily Variety -- How David Fincher and Zach Cregger Secretly Shaped Netflix’s Game-TV Hybrid 'Unhinged'

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d7fcaa53-f9cc-4287-870b-b47b012c9cfa/transcript

On today’s episode, Variety’s Marlow Stern unpacks LeBron James’ decision to leave the Los Angeles Lakers after eight seasons and one championship title. The shakeup leaves one of the NBA’s most high-profile teams a little short on star power.

On today&rsquo;s episode, Variety&rsquo;s Marlow Stern unpacks <a href="https://variety.com/2026/sports/news/lebron-james-leaving-los-angeles-lakers-nba-luka-doncic-1236799506/">LeBron James&rsquo; decision to leave the Los Angeles Lakers after eight seasons</a> and one championship title. The shakeup leaves one of the NBA&rsquo;s most high-profile teams a little short on star power.

Daily Variety -- So Long, LeBron! What the Lakers Shakeup Means for the NBA and for L.A.'s Sports Star Power

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6f0c6ff9-000c-4a68-b231-b47a0136fc99/transcript

On today’s episode, CNBC president KC Sullivan discusses the channel’s evolution following the Versant Media spinoff. The preeminent financial news network is transforming from a business rooted in linear cable to multiplatform digital. “We’re very much on offense,” Sullivan told Variety during last week’s Cannes Lions festival.

On today&rsquo;s episode, CNBC president KC Sullivan discusses <a href="https://variety.com/2025/tv/news/comcast-versant-spinoff-january-close-1236599205/">the channel&rsquo;s evolution following the Versant Media spinoff.</a> The preeminent financial news network is transforming from a business rooted in linear cable to multiplatform digital. &ldquo;We&rsquo;re very much on offense,&rdquo; Sullivan told Variety during last week&rsquo;s Cannes Lions festival.

Daily Variety – CNBC Chief KC Sullivan on Transforming the Linear TV Business in a Global World: ‘We’re Very Much on Offense’

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/58437543-6a01-4e19-b5fc-b479014f7628/transcript

Red Bull Practically Invented Branded Entertainment. What's Next?

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