While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an exploration into taking the brand into scripted entertainment. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an exploration into taking the brand into scripted entertainment.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an...

Red Bull Practically Invented Branded Entertainment. What's Next?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1e62fe40-b4a9-4ee3-adc8-ae320023ead7/transcript

On today’s episode, Variety’s Jem Aswad analyzes the prospects for BTS’ massive world tour plans and other big treks in music. And in advance of the Martin Luther King Jr. holiday, host Cynthia Littleton looks back at how King emerged as a media figure on the national stage, as covered by Variety.

On today&rsquo;s episode, Variety&rsquo;s Jem Aswad analyzes the prospects for <a href="https://variety.com/2026/music/news/bts-world-tour-dates-2026-27-1236630132/">BTS&rsquo; massive world tour plans and other big treks in music. </a>And in advance of the Martin Luther King Jr. holiday, host Cynthia Littleton looks back <a href="https://variety.com/gallery/martin-luther-king-jr-assassination-academy-awards-harry-belafonte/">at how King emerged as a media figure on the national stage</a>, as covered by Variety.

Daily Variety – BTS, Bruno Mars, Rush and the 2026 Outlook for Music Tours; How Martin Luther King Jr. Emerged as a National Media Figure 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ea55b5ea-cfe9-4293-91ba-b3d3013a8d7f/transcript

On today’s episode, Variety’s Gene Maddaus breaks down the issues and the schedule for Hollywood union contract negotiations that are set to begin Feb. 9 when SAG-AFTRA sits down with the Alliance of Motion Picture and Television Producers. AI, health care benefits and streaming residuals will surely be on the agenda.

On today&rsquo;s episode, Variety&rsquo;s Gene Maddaus breaks down the issues and the schedule for <a href="https://variety.com/2026/film/news/hollywood-unions-bargaining-dates-1236626773/">Hollywood union contract negotiations that are set to begin Feb. 9 </a>when SAG-AFTRA sits down with the Alliance of Motion Picture and Television Producers. AI, health care benefits and streaming residuals will surely be on the agenda.

Daily Variety – AI, Health Care and Streaming Residuals: Hollywood Union Contract Negotiations Come into Focus

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f1de6daa-82f3-4803-bd1c-b3d201306e73/transcript

On today’s episode, Variety’s Todd Spangler explains the latest wrinkle in Paramount Skydance’s pursuit of Warner Bros. Discovery with its lawsuit filed in Delaware. And Joe Otterson takes the pulse of WWE viewership and fandom one year after the storied grappling franchise moved to Netflix.

On today&rsquo;s episode, Variety&rsquo;s Todd Spangler explains the latest wrinkle in <a href="https://variety.com/2026/tv/news/paramount-skydance-sues-warner-bros-discovery-netflix-deal-1236629324/">Paramount Skydance&rsquo;s pursuit of Warner Bros. Discovery with its lawsuit filed in Delaware.</a> And Joe Otterson takes the pulse of <a href="https://variety.com/2026/tv/news/wwe-monday-night-raw-netflix-ratings-2025-1236629652/">WWE viewership and fandom </a>one year after the storied grappling franchise moved to Netflix.

Daily Variety –- Paramount Takes the Fight for Warner Bros. Discovery to Court; WWE Takes a Victory Lap With Netflix

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d08f3497-d7e1-47cb-8127-b3d10139ded6/transcript

Red Bull Practically Invented Branded Entertainment. What's Next?

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