While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an exploration into taking the brand into scripted entertainment. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an exploration into taking the brand into scripted entertainment.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an...

Red Bull Practically Invented Branded Entertainment. What's Next?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1e62fe40-b4a9-4ee3-adc8-ae320023ead7/transcript

On today’s episode, in our Box Office segment, Variety’s Brent Lang unpacks what went wrong for Warner Bros.’ “The Bride” and what went right for Pixar’s “Hoppers” this weekend. And then we step into the Wayback Machine for a look at the stories and personalities who were making news in Daily Variety on March 9, 1976.

On today&rsquo;s episode, in our Box Office segment, Variety&rsquo;s Brent Lang unpacks <a href="https://variety.com/2026/film/box-office/the-bride-bombs-box-office-opening-weekend-pixar-hoppers-scores-1236681832/">what went wrong for Warner Bros.&rsquo; &ldquo;The Bride&rdquo; and what went right for Pixar&rsquo;s &ldquo;Hoppers&rdquo;</a> this weekend. And then we step into the Wayback Machine for a look at the stories and personalities who were making news in Daily Variety on March 9, 1976.

Daily Variety -- 'Hoppers' Tops the Box Office While 'The Bride' Gets Jilted

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8af1a901-b2a2-419b-8a97-b4080149d156/transcript

On today’s episode, Radial Entertainment CEO Jeff Shultz explains why he’s shopping for content libraries now that the Pluto TV and Paramount alum has taken the reins of the TV and film venture backed by OakTree Capital Management. Radial was formed last year through OakTree’s combination of FilmRise and Shout Studios.

On today&rsquo;s episode, Radial Entertainment CEO Jeff Shultz explains why he&rsquo;s shopping for content libraries now that the Pluto TV and Paramount alum has taken the reins of <a href="https://variety.com/2025/tv/news/radial-entertainment-jeff-shultz-ceo-1236591786/">the TV and film venture backed by OakTree Capital Management</a>. Radial was formed last year through OakTree&rsquo;s combination of FilmRise and Shout Studios.

Radial Entertainment Shops for Content Libraries as Pluto TV and Paramount Alum Jeff Shultz Takes Over as CEO

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a50dcca0-a968-4a34-9403-b405010741a7/transcript

In today’s episode, we’ll hear from Variety’s Marc Malkin on how the somber mood in Hollywood and geopolitical uncertainty will affect this year’s Oscar week celebrations leading up to the Academy Awards on March 15. And Ethan Shanfeld paints a colorful picture of all that he observed while attending a “Baywatch” open casting call.

In today&rsquo;s episode, we&rsquo;ll hear from Variety&rsquo;s Marc Malkin on how<a href="https://variety.com/2026/awards/news/barbra-streisand-oscars-performance-honor-robert-redford-1236679351/"> the somber mood in Hollywood and geopolitical uncertainty</a> will affect this year&rsquo;s Oscar week celebrations leading up to the Academy Awards on March 15. And Ethan Shanfeld paints a colorful picture of all that he observed while <a href="https://variety.com/2026/tv/features/inside-baywatch-reboot-casting-call-1236671569/">attending a &ldquo;Baywatch&rdquo; open casting call.</a>

Daily Variety -- Hollywood Gets Ready for Oscars; Hanging With 'Baywatch' Hopefuls

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/38bb3e35-17aa-429d-b2d0-b4040144135f/transcript

Red Bull Practically Invented Branded Entertainment. What's Next?

In 1 playlist(s)

Variety's Strictly Business

Social links

Follow podcast

Recent clips